Leader in Innovation and Quality Disciplines

05.01.2009: Innovensys submits trademark registration

The Innovensys logo has been submitted as a figurative trademark for registration at the Office of Harmonization in the Internal Market in Alicante (OHIM), Spain. This is the official European Union agency responsible for registering trademarks and designs that are valid in all 27 countries of the EU. Innovensys has decided to register its logo because trademarks such as words or figurative marks are an essential part of the "identity" of goods and services. They guarantee consistent quality by showing an organisation's commitment to its users and consumers. They help deliver brand recognition, in logos for example, and play an important role in marketing and communication.

Trademark registration is one of the strongest ways to defend a brand; a way to ensure that no one else uses it. Trademarks influence consumer decisions every day. The objective for Innovensys is to become a strong trade mark that creates identity, builds trust, distinguishes itself from the competition, and makes communication between seller and buyer simpler.